SmileDirectClub has a message for fellow dentists: it’s time to straighten up the field of dentistry

May 15 20:21 2019

Dr. Amanda Wilson DDS MDS, CEO of StraightSmile Solutions, the original orthodontist behind the now 3.2. billion-dollar tech start-up, SmileDirectClub, has a message for her fellow dentists: it’s time to straighten up the field of dentistry.

“Today’s dentists and orthodontists need to find ways to deliver convenience, as well as deliver great products and services,” says Dr. Amanda. “It’s not enough to just clean teeth. Today’s consumers are looking for innovation and accessibility in all facets of their lives, including dentistry and orthodontics.”

That passion for innovation is what led Dr. Amanda to help with the launch of SmileDirectClub, an online orthodontics system, which permits users to mold 3D impressions of their teeth and receive custom aligners and retainers directly by mail. An online companion app tracks the patients’ progress and helps dentists coordinate care for patients remotely.

From there, Dr. Amanda transitioned outside the DTC aligner space to establish StraightSmile Solutions, a web-based orthodontic consulting company to help other dentists to implement comprehensive, in-person, orthodontic solutions to their practices. The company’s Orthodontic Digital Education IN-A-BAG™ courses give aspiring orthodontists customizable online resources that teach everything from basic straight-wire mechanics to orthognathic growth and development and airway. Dentists who utilize the Concierge Plan have seen their caseloads increase by 200-500% in just six months.

“Adding an orthodontics to your clinical suite is the number one way for dentists to expand their customer base,” says Dr. Amanda. “Running a dentistry practice is incredibly time-consuming, so I wanted to create a service that helps dentists expand what they can do without requiring them to leave the office. StraightSmile Solutions allows me to help dentists across the world streamline their practices.”

Dr. Amanda is available for interviews regarding teledentistry, StraightSmile Solutions or modern options for dental patients and providers. To connect with Dr. Amanda, please visit She also offers all dentists a complimentary coaching session.

About Dr. Amanda:

Dr. Amanda Wilson is an orthodontist, dental consultant, and dental advisor. After working for ten years in a private practice in the San Francisco Bay area, Dr. Amanda became the initial dental director for Smile Direct Club, a digital orthodontic provider that offers customizable orthodontic solutions over the web. In 2016, she created StraightSmile Solutions, an orthodontics consulting company that directly services dentists, dental specialists, and dental labs with training and consulting programs to meet their needs:

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