Real estate agents are always looking for ways to grow their brands and generate interest in the properties they’re selling. By creating and enhancing marketing plans, agents can dramatically increase their bottom line.

According to realtimecampaign.com, roughly three-quarters of homeowners say they’d be more likely to list with agents who use video to sell properties. It’s clear that marketing is crucial to a real estate business’ success. Whether one is creating a plan from scratch or revamping an existing strategy, follow these tips on preparing your real estate marketing plan for the new year.

Identify the Target Audience

When creating a marketing plan, agents must understand their target clients’ specific needs and goals. Begin by researching the local real estate market. Does the company focus on residential or commercial properties? If most listings are commercial, are they focused on small businesses or large companies? If there are more residential listings, are the area’s buyers and sellers from various age groups? A lot of buyers and sellers say they get their information online from a link.

Establish a Brand

Once the target audience has been identified, agents should ensure their online identities are consistent and clear. An agent’s brand is the perception others have, and every time someone sees the company’s logo or name, they form opinions. Take some time to decide what kind of impression one wants to leave on prospective clients. Count on the experts from somewhere like GraphicSprings to help design a logo that fits the company brand perfectly.

Learn About Lead Acquisition

During the lead acquisition process, agents work to get potential clients into their pipelines, with the goal of gathering detailed information. A good example would be hosting a seminar for first-time buyers. To enroll, an attendee would provide their contact information on a sign-up sheet or online form. By asking people for their information, one has generated leads.

This information can be used for market research, which will offer a better understanding of the area’s buyers and allow the company to contact those leads later. If the company distributes a newsletter, these leads’ email addresses can be added to the mailing list, so they stay in the pipeline.

Focus on SEO

Search engine optimization or SEO is the process by which companies help their websites show up in search engine results. Organic traffic can be increased by using select keywords, and it’s easy to set up a real estate website.

From there, agents can create landing pages, blog posts, and other content. When blogging, use keywords that make the content more likely to appear first in search results. For instance, an agent in a certain area could use the keyword “first-time homebuyers in that area.” The goal of search engine optimization is to get a site to appear at the top of search results when local buyers search for those keywords, which drives more traffic to the site. Various keyword research tools can help agents figure out which keywords to use.

Follow These Tips for a Solid New Year’s Marketing Plan

Real estate agents are always competing for business. With the housing market at an all-time high, it’s more important than ever for agents to invest in their marketing efforts. Finding the right audience, establishing a brand, and focusing on SEO are just a few ways to create a more successful marketing plan for this year and beyond.

Media Contact
Company Name: Realtimecampaign.com
Contact Person: Media Relations
Email: Send Email
Phone: 407-875-1833
Country: United States
Website: Realtimecampaign.com